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How Overcoming Objections Got Me into Syracuse

How Overcoming Objections Got Me into Syracuse

By Brandon Steiner
Mar 28, 2019 12:00 am
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Overcoming objections is a necessary part of chasing your goals.
A little story:
 
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Some of you know I met my wife Mara at summer camp while we were both teens (we reconnected in our 20s). Well, we dated during high school, even though we went to different schools; I went to John Dewey High in Brooklyn; she went to Lawrence High, on Long Island.
One day Mara told me she wanted to go to Brown University for college. I didn’t know much about it; I thought it was an arts school. I hadn’t thought much about college myself.
That night, I asked my mom where she thought I should apply to school. She had two answers.
“You’re an unusual kid who could probably do well without going to college,” she said. “On the other hand, you’d be the first in our family to graduate from college. It could be a great idea. Go see what your guidance counselor has to say.”
So the next day I went to see my guidance counselor and she looked over my grades (all pass/fail, since our school was experimental), my SATS (760 – very low) and my family’s finances (non-existent).
“Maybe you should go to a trade school,” she said. “Maybe a four-year college is not for you.”
I went home very upset. But my mom wouldn’t hear any of it.
“Get that college guide book with all the schools in it. Find the best and most expensive school in New York state.”
It turned out to be Syracuse.
“How could I possibly get in there?” I said. “I have no grades, we have no money, my SATs are very low.”
My mom immediately ticked off the things I did have that most kids didn’t: I had worked several jobs since I was little; I was my class’s treasurer; I often took care of my brothers; etc.
My mom added that even our having no money could help, because Syracuse needed a certain number of students on financial aid.
See, my mother never accepted the word “no.” Instead, she always looked for the angles that no one else saw. (She invented the concept of What Else?)
I applied to Syracuse, and when I had my interview there, I sold the woman interviewing me.
I told her, “I know I don’t have grades and my SAT’s are low, but I’ve been working to make money since I was ten. And I’m my class treasurer. And I take care of my brothers a lot…” I went on and on, listing everything that made me unique. At the end I said, “If you accept me, I’m going to make the best of every inch of this campus. You will never regret it.”
Sure enough, I got in. That admissions officer took a chance on me. And the rest, as they say, is history.
Syracuse put me on the path that led to the rest of my life, to my eventual success.
Often, you only need to make one great sale. You only need to capture one game-changer.
So you gotta have the balls to not listen to “no.”
But sometimes we get down and we forget that. Sometimes we only hear the “no” and we give up.
Do you let “no” stop you? Or do you keep moving, and selling, and looking for all the other angles?
My book Living On Purpose is FREE right now! Just pay shipping!
Not only that, but if you order now you will also receive a Yankee Stadium dirt pen! It’s a $45 value, not to mention all of the value you will gain by reading all of the stories and insights I’m so proud to have published for you all.
Quote of the Day: “An investment in knowledge always pays the best interest.” – Benjamin Franklin
Song of the Day: “Piece of my Heart” by Faith Hill

Why a proper education for all kids is the most important thing!

By Brandon Steiner
Mar 26, 2019 12:00 am
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This past week, I was a featured guest on a panel for Bloomberg about Education Equity. We attempted to answer the question of how we should address equity in the U.S. Education System.
 
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I’ve talked a lot about education on my Project X show and whether pursuing a college degree is worthwhile in 2019. The college admissions scandal has been all over the news the past few weeks, and I hope the conversation doesn’t stop until change is made.
Because it’s really just the tip of the iceberg as far as my issues lie with the system.
But before I continue, I have to ask – do you think college is fair? Do you think our education system needs to be significantly changed?
I’d love to hear your feedback below so we can really get this conversation started.
Here are some things I think fundamentally do not make sense:
1. We talk about how we’re all unified these days, but are you kidding? We have Jewish people going to Jewish schools, Christians going to Christian schools, white people going to white schools, etc. It’s just as segregated as ever out there, if not more. In my view, private schools are the biggest problem. Rich kids get to go to well-funded schools while poor kids go to under-funded schools. The public schools are underfunded because communities don’t want to pitch in to what they view as the lesser schools. That’s just not fair to me.
2. I’ve read that with each year, approximately 600,000 small businesses open while 750,000 close. Just over half of all startups fail within the first four years, mostly due to incompetence. We desperately need small businesses to succeed in this country. For so long, we fed off of them.
We need to instill faith in our young ones to pursue their ideas. Amazon isn’t the only problem – it’s also the education system that doesn’t properly teach kids what it takes to be an entrepreneur. Thinking you have an idea and expecting it to immediately take off is naive. I’m more than confident in our youth and I believe they have some incredible ideas they may be too afraid to unveil.
But if we add more entrepreneurship classes in not just college, but lower education schools, I think we’ll see those numbers begin to change for the better.
3. We should cut out private schools. Public schools need more love and recognition, and I think everyone should go to them. Right now it’s the opposite.
I’ll see many people I’ve grown up with that went to private schools sitting in the nosebleeds at games while I’m in the front row waving to them. I don’t know why people think there’s such an advantage in private schools. Sure, they are typically funded more, but don’t you think that all kids deserve the same quality education in high school? Perhaps in college you can be differentiated based on your performance, but everything leading up to college should be equal! Why should some kids get a different core education than others? 
My mother always said that liking people and loving people is nice, but understanding and getting along with people is one of the most underestimated parts of life and business. Rather than spending all your time with people who look like you, think like you, and act like you, you should instead learn how to understand people of all races, genders, religions, etc. Being able to work with various types of people in the marketplace is critical. Why would you want to deprive your kid from that opportunity and put them in a preconceived, premeditated environment where everyone is the same? How does that make sense?
Parents should do everything they can to have their kids interact with all types of people. We need to realize that at our core, we are all the same.
4. At what point do we start really thinking about changing the curriculum in our schools? How many of you have sat through classes wondering when and how you’ll ever use the info you’re learning? Think about all the things you should be learning instead – how to handle a mortgage, how to parent a child, how to manage your bank account, or how to put a business plan together. Why shouldn’t we incorporate some of this stuff in our education, so that we’re prepared when they transition from a distant fantasy to a harsh reality?
I never let Syracuse get in the way of my education. I sat through some classes I didn’t understand, but I knew they would be important for me in the long game. I believe in academics and what you learn inside and outside of the classroom.
At what point can we start putting our best resources towards our most important asset – our kids? As I always say, the most important thing is the most important thing. As of a 2016 Pew Research study, the United States ranks 38th out of 71 developed countries in math scores and 24th in science. In 1990, the US ranked 6th in overall education, and the country has since fallen all the way down to 27th. From 2010 to 2014, US education spending declined by 3%, even as the student population grew by 1%. Meanwhile between 2008 and 2014, education spending increased by over 25% in the UK and in Portugal.
Schools are of the utmost importance, and they should all be state of the art. We seem to count on and expect billionaires to donate all of the money to our school systems, and I think that creates a false accountability. It’s generous of them to do so, but I think we should all pitch in to help improve our schools.
Don’t you think this country would be a lot better off if everyone got a a great education? It’s confusing hearing politicians talk about improving education but the results seem to reveal that no major strides are being made. Every child deserves a fair chance to receive a proper education.
Once more, I’d love to hear your thoughts.
What do YOU think we need to do to improve the education system in America?
My book Living On Purpose is FREE right now! Just pay shipping!
Not only that, but if you order now you will also receive a Yankee Stadium dirt pen! It’s a $45 value, not to mention all of the value you will gain by reading all of the stories and insights I’m so proud to have published for you all.
Quote of the Day: “Education is not preparation for life; education is life itself” – John Dewey
Song of the Day: “My Old School” by Steely Dan

March Madness

By Brandon Steiner
Mar 22, 2019 12:00 am
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It’s March, and I imagine a majority of you have brackets filled out and are spending most of your time watching the NCAA tournament games you won’t remember much of a few weeks from now.
I don’t blame you. It’s a great time of the year to be a sports fan, and particularly a hoops fan. I love it.
But my question for you is this – how do you get the NCAA tournament excitement level going in your office about your company? How can you inspire your coworkers and employees and get behind them the way we all get behind the tournament?
Let’s not dummy ourselves down though, thinking that after a new winner raises the trophy that the sports year is going to slow down. NBA and NHL playoffs are on the way, baseball season is underway, and before you know it the NFL will be back at it for another season.
So how do you try to find an interest in something you don’t really know or care about the same way you root for teams and leagues?
The American Gaming Association estimates that over 47 million Americans will fill out a bracket this year, wagering over $8.5 billion dollars! Over 97 million people tuned in to the tournament last year. And most importantly, March Madness is estimated to cause $4 billion in corporate losses due to distracted, unproductive employees. The average worker will watch over 6 hours of tournament coverage while on the job!
Don’t get the wrong idea here – I’m not advocating for you not to get into March Madness. That would be crazy. But when you start adding up the amount of hours the average person spends watching these games, I think we should all try to match that time spent with productive time learning new skills we can use to better ourselves.
My book Living On Purpose is FREE right now! Just pay shipping!
Not only that, but if you order now you will also receive a Yankee Stadium dirt pen! It’s a $45 value, not to mention all of the value you will gain by reading all of the stories and insights I’m so proud to have published for you all.
Quote of the Day: “Your biggest opponent isn’t the other guy. It’s human nature.” – Coach Bob Knight
Song of the Day: “He Got Game” by Public Enemy

No matter what color your Fruit Loops are, they all taste the same!

By Brandon Steiner
Mar 21, 2019 12:00 am
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Are you experiencing a problem in your life?
Well, I’ve got good news for you: you’re not alone.
Believe it or not, there’s always a solution or spiritual resolution for any problem you could possibly have – if you’re willing to ask for help and get assistance for it.
It’s important to remember that we’re all a lot harder on ourselves and we dwell on our problems more than we probably need to. So, we should all try to step outside of ourselves and recognize that there are solutions to our problems if we aren’t afraid to run away from them.
If you run away from your problems and sweep them under the rug, that’s when things can get out of hand and come back to bite you. The more aggressive you are with your problems, the easier and quicker they will be resolved.
I truly believe that problems don’t happen to you, they happen for you.
A lot of problems may be sad and depressing at the time and can really get you down, but ultimately they can make you better and can be the wake up call you didn’t know you needed.
Sometimes, I’ll compile a list of all of the problems I have and will try to look at them each day to see if I’m confronting them. It could be an inventory problem, an issue with a friend, a family member, and so forth.
There’s an old time management solution many will suggest where you divide your problems into your A problems, B problems, and C problems; the A problems being the biggest and most difficult while the C’s are simple to resolve. Most people gravitate towards the C’s and avoid the A’s.
I don’t like that system personally, but you do have to start somewhere. It’s critical to tackle all of your issues.
We all have problems. Nobody cares about your issues because they all have their own to deal with. Don’t look at your problems and said “why me?” If you own a business, you’re going to have problems. If you’re married, you’re going to have problems. There isn’t a single person out there who has zero problems.
But what will determine how far you will go is how quickly and effectively you deal with those problems.
Everything is great until it isn’t. It’s a grind to get through the tough days, but try your hardest to end the suffering before it gets worse by paying the $ you owe or eating some humble pie and apologizing when needed.
The truth will set you free, but it will piss you off first.
Quote of the Day: “The harder the conflict, the more glorious the triumph” – Thomas Paine
Song of the Day: “Issues” by Julia Michaels
*My latest book; “Living on Purpose: Stories about Faith, Fortune and Fitness that will lead you to an Extraordinary Life”, is NOW available! Click here!*

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Email Manners

By Brandon Steiner
Mar 19, 2019 12:00 am
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Have you ever been overly happy, sad, stressed, angry or afraid and – in the heat of the moment – said something to someone that you later regretted?
Of course you have!  Who hasn’t?!
Fortunately, when you say something in the heat of the moment – even if it’s pretty bad – in time, it’s usually forgotten. I don’t know if it’s part of our natural survival instinct, but our human memory seems to give a pass to most temporary insults.
The thing is that nowadays, what with all of the real-time, digital mouthpieces constantly at our fingertips, it’s easy to fall into that trap of “saying” something in the heat of the moment – but in reality emailing it, texting it, Facebooking it, tweeting it. etc.
And while our memories tend to forgive and wipe the slate clean…these digital platforms do not.
Now, something said in the heat of the moment can last for all of recorded history!
Reminds me of one of my favorite expressions: You can’t get the toothpaste back in the tube.
This is why, when it comes to email manners, I think there’s one rule that stands above all others.
I got it from my friend Sam Richter. Sam has a simple recommendation for making sure your email (and other digital) manners are up to snuff:
When you have the urge to send an angry, hurt, or otherwise emotional email (or text or tweet, etc.) – or anything you have any doubts about – SEND IT TO YOURSELF.
Then, several hours later, ideally after you’ve slept on it, read the email you sent yourself.
If you still think it’s kosher, then send it to the intended recipient.
Sam would venture – and I’ll second him – that nine times out of ten, you won’t end up sending that questionable missive when you’re of sound mind.
What you’ll lose in the instant gratification of “hitting back,” you’ll gain in the avoidance of a big headache the next day….and the day after that…and the one after that…for all of recorded history!
Quote of the Day: “Good manners will open doors that even the best education cannot” – Clarence Thomas
Song of the Day: “Dreams” by Fleetwood Mac
*My latest book; “Living on Purpose: Stories about Faith, Fortune and Fitness that will lead you to an Extraordinary Life”, is NOW available! Click here!*

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My book is FREE for the next 24 hours!

By Brandon Steiner
Mar 16, 2019 12:00 am
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Hey everyone – no game-changing stories and life-altering wisdom today. But I do have one piece of advice.
My book Living On Purpose is FREE right now and will continue to be for the remainder of the weekend. Just pay shipping!
Not only that, but if you order now you will also receive a Yankee Stadium dirt pen! It’s a $45 value, not to mention all of the value you will gain by reading all of the stories and insights I’m so proud to have published for you all.
Thank you all for the endless support, and have a great rest of your weekend.
– Brandon

Cold Soda, Hot Knishes… and Oreo Cookies?

By Brandon Steiner
Mar 14, 2019 12:00 am
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Just before I left home to attend Syracuse, I needed to find a way to make some spending money. I had a few weeks left before leaving, and decided I would sell Shatzkin’s knishes and C&C Cola down along Coney Island Beach.
I carried two cases of soda with me as I trekked up and down the shoreline. It was a lot of work, and the first day I didn’t do well at all. I had to figure out how to convince people to buy what I was selling.
Then, I had it: Oreo cookies.
Back then, Oreo cookies only came in one flavor, and the package only came one way – 3 full sleeves. I put together a bunch of Oreo baggies that contained 3-4 cookies per bag, and brought them with me along with the knishes and cola.
This strategy brought so many kids at the beach over to me. I didn’t make much on the cookies, but the kids’ parents would come over to me and buy the knishes and cola. Overall, my sales quadrupled!
If you can provide value to your customer and give them an advantage to do business with you, then they’ll be much more likely to get to know you and see what else you can offer them.
This story took place over 40 years ago, but I still have this mentality to this day.
Under Armour CEO Kevin Plank had a similar mentality growing up. He revealed that he used to sell knitted bracelets outside of Grateful Dead concerts. Later on, he started a t-shirt business for all the local shows that came through Maryland, and before long, Under Armour was born.
To sum things up: add something on to what you’re selling so that you can create value for your customer. Meanwhile, you’re winning as well if you’re getting more exposure and attention to what you’re selling.
Give someone something they simply cannot say no to.
Speaking of which…
I’m giving away hardcover copies of my #1 new release book Living on Purpose for FREE ($24.95 value) with a Yankee Stadium Dirt Pen for FREE ($19.99 value)! Just pay shipping.
Appreciate all the love and support I’ve received in launching the book. I hope you enjoy!
Quote of the Day: “Wealth is created from creating value” – Randy Gage
Song of the Day: “Vienna” by Billy Joel
*My latest book; “Living on Purpose: Stories about Faith, Fortune and Fitness that will lead you to an Extraordinary Life”, is NOW available! Click here!*

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The Most Powerful Word is the F Word

By Brandon Steiner
Mar 07, 2019 12:00 am
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What the FOCUS are you talking about?
So many people are trying to do so many things with their careers.
If you’re one of those people, STOP IT! Focus. You’re all over the place.
Do yourself a favor, and be great at one thing.
Think of some of the most exceptional brands: Apple, Heinz, Uber, Kleenex, the Yankees. What are they known for? One thing.
In order to become great at something, you have to dream big and come up with an agreement and understanding of what it takes for you to be great.
You have to be educated in your field. Have you done everything there is to learn about the most influential and best leaders in your field? Have you watched every video and read every article about them?
For example, if you want to be great in business, have you watched/read every Warren Buffett, Oprah Winfrey, Steve Jobs, and Jay-Z interview? Have you found out how they built their empires?
I was speaking to a class recently, and I asked a girl what she wanted to do. She said she wanted to produce Broadway shows. I asked her if she called every Broadway show producer and asked them about the process. She told me she called two, and one said they would meet with me. My thought was why stop at two?
Believe me – if there’s a lot you wish to accomplish, it all starts with being great at one thing. You will have a lot of flexibility once someone views you as being great at something.
If you can zone in on one thing, it opens doors to be creative with a whole bunch of other things. If you’re considering getting in on the next big thing, watch this great video of one of my coaches, Dana Cavalea, sharing advice he received from Alex Rodriguez about focus:
 
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Remember, the next big thing may look enticing, but it may not be the right thing for you.
So rather than getting sucked up into something that doesn’t make sense for you, keep focusing on being the best at your best thing.
Jon Gordon revealed 11 traits of the best of the best when he wrote Training Camp. Here they are:
 
It’s not too late to be the best of the best.
Want to learn how to transform yourself into an expert at something? I strongly suggest you check out Brendon Burchard’s The Millionaire Messenger. It’s an easy soft cover book to read that will help you do more of what you’re doing at a higher level and show you how to effectively monetize it.
That’s right, you can not only be great at what you do, but you can also make a ton of money doing it.
Quote of the Day: “You don’t have to be great to start, but you have to start to be great” – Zig Ziglar (and you have to focus on one thing!)
Song of the Day:Cherry Bomb” by John Mellencamp
*My latest book; “Living on Purpose: Stories about Faith, Fortune and Fitness that will lead you to an Extraordinary Life”, is NOW available! Click here!*

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Do You Give A Shit?

By Brandon Steiner
Mar 05, 2019 12:00 am
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I once asked my motivational and spiritual guru Ken Blanchard about the keys to marriage.

“Brandon,” he said, “you can find all kinds of things to argue and fight about in your marriage, or any relationship for that matter. You can go to therapy. You can take a break; whatever. Only one question really matters: do you want to make it work? Because if you do, then there is always a way to make it work with your spouse, your boss, your friend, or a family member. If you don’t, you will always find a reason as to why things don’t or won’t work.”

When I walk into a store or eat in a restaurant, I judge the employees based on one factor: “do they care?” Maybe the food arrives a little late at the restaurant. Maybe someone didn’t follow up with me.
But do they care? Do they want to make it work?
My wife has always said that foreplay starts when you come home and unload the dishwasher.
Loyalty; however, is overrated. Instead, show me someone I have an understanding and agreement with.
When I think about my best relationships, I realized they aren’t always the longest, but the ones I have the best understanding and agreement with. That is what leads to commitment.
I am looking at my staff at Steiner Sports these days, asking myself which employees I have the best understanding with. Do we have a mutual agreement, and are we committed to reaching our goals? To have a successful business relationship, you have to get your employees on the same page as you.
And if they aren’t on the same page, we need to renegotiate our relationship.
Do they give a shit? That; to me, is the key to a lot of things.
Quote of the Day: “You can really change the world if you care enough” – Marian Wright Edelman
Song of the Day: “Never Gonna Let You Down” by Colbie Caillat
*My latest book; “Living on Purpose: Stories about Faith, Fortune and Fitness that will lead you to an Extraordinary Life”, is NOW available! Click here!*

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