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Entrepreneur and NFL alumni Jeron Mastrud shares how to deliver excellence when the pressure is on in his new book.
SEATTLE, WA - AUGUST 22: Tight end Jeron Mastrud #87 of the Chicago Bears warms up prior to the game against the Seattle Seahawks at CenturyLink Field on August 22, 2014 in Seattle, Washington. (Photo by Otto Greule Jr/Getty Images)

Entrepreneur and NFL alumni Jeron Mastrud shares how to deliver excellence when the pressure is on in his new book.

PORTLAND, Ore., Feb. 9, 2018 /PRNewswire/ — In Stand Tall: How to Lead From Within and Create High Performance Teams, Mastrud combines his NFL leadership experience and a lifetime in organized sports with tried-and-true business principles used to launch several successful business ventures.  The result is a wealth of leadership expertise that he shares.

“Now that my NFL and football career has been over for a few years, I’ve had time to reflect and relate what made me successful in football to what has helped make me successful in business,” says Mastrud.

Geared toward helping people develop their skills while gaining valuable insight, readers can expect to become a better leader of their team, company or just themselves after reading Stand Tall.

Stand Tall discusses the passion, plan and persistence one needs to be successful in sports and business, while providing examples to show that they have very close ties. “I want people to be able to read this book and find at least one thing that they can implement right away to become a better leader or team member,” states Mastrud.

Mastrud discusses the importance of the power of momentum.  “It’s important to set yourself up with easy victories every morning to set the tone for the day.  Even if it is as simple as drinking water to hydrate your body, making your bed or brushing your teeth.  Small victories lead to bigger ones and they continue to build.”

The book was released on December 17, 2017 and was well received; it quickly climbed to #1 in multiple categories.


Jeron Mastrud is a former NFL starting Tight End and owner and founder of Pacific Neuro Therapy, a company which helps people overcome injury or eliminate chronic pain in 10 days or less.  Jeron’s additional business ventures include Reyes de la Tierra, an agricultural real estate company and Jet Resorts, which provides rental vacation property. He’s also a volunteer Offensive Coordinator for Team Lillard 7on7 Football, a program that showcases top high school football talent in the Portland Metropolitan area to help them become achieve their dreams of being a collegiate athlete.

Jeron also speaks often to young athletes, corporations and entrepreneur groups on leadership.

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