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Giants LB Mark Herzlich to serve as an ambassador for the Great Cycle Challenge to Benefit the Children’s Cancer Research Fund on May 24 in Manhattan
Image courtesy of Drotman Communications

Giants LB Mark Herzlich to serve as an ambassador for the Great Cycle Challenge to Benefit the Children’s Cancer Research Fund on May 24 in Manhattan

Giants LB Mark Herzlich will be there from 12:30pm to 1:30pm!

Every mile you ride on a bicycle, a stationary bike or even a unicycle this June can improve your health andhelp fund childhood cancer research during the thirdannual Great Cycle Challenge USA (GCC),to benefit Children’s Cancer Research Fund (CCRF). In all, more than 30,000 riders are expected to ride 3 million miles in June and raise $4 million.

One week before the official start of the event, on May 24, Great Cycle Challenge is taking over Times Square in New York City to help motivate donors to give and to recognize riders and honor those that inspire them to ride. Throughout the day, all riders that have raised at least $100 will have their photo and photos of friends and family members that inspire them to ride projected on a giant video billboard in Times Square. 

Riders will be notified in advance as to when their photo will be displayed.  The billboard will be streamed live throughout the day on the GCC Facebook page — https://www.facebook.com/GreatCycleChallengeUSA/ – so everyone can see the images live when they are recognized and their loved ones are honored.  Additionally, all riders will receive a keepsake of their photo displayed in Times Square.

“We felt that this unique opportunity to take over a video billboard in Times Square and bring the Great Cycle Challenge community together could help inspire our riders and motivate their friends and family members to donate to their ride,” said Jim Leighton, Vice President of Events and Partnerships, Children’s Cancer Research Fund.  “We are grateful to Clear Channel Outdoor for bringing our vision to life.”

To add to the celebration, New York Giants LB and cancer survivor Mark Herzlich, the National Ambassador for the 2017 Great Cycle Challenge will be doing a media tour in NYC and visiting Times Square during the event to and greet riders and donors

Great Cycle Challenge USA encourages riders to set their own personal cycling goals and raise funds by recruiting family and friends to pledge donations.As opposed to a one-day fundraiser, the month-long national eventallows participants to achieve their fitness goals on their own schedule while supporting a great cause.  During the past two years, nearly40,000 riders in all 50 states,pedaled three million miles throughout June, raising more than $4.7million to fund vital childhood cancer research.

The money supports research at top children’shospitals across America. Last year’s event provided grants to ten Children’s Oncology Group sites, including Children’s Hospital of Philadelphia, Children’s Hospital of Los Angeles, Dana-Farber Cancer Institute and the University of Minnesota Masonic Children’s Hospital.  In addition to raising money from tens of thousands of individual donors, Great Cycle Challenge USA is supported by several corporate sponsors including Macy’s and Thrivent Mutual Funds.  

“Great Cycle Challenge offers everyone, from people personally impacted by cancer to fitness enthusiasts and couch potatoes looking for motivation, the opportunity to set their own fitness goals to benefit a great cause,” said Jim Leighton, Vice President of Events and Partnerships, Children’s Cancer Research Fund.  “The combination of having fun and pushing your fitness levels, while helping children and families in need, is truly empowering for the 40,000 people who have taken our challenge the past two years.”

The ability for cyclists to monitor mileage and fundraise is made easy through a dedicated app and personal web page. Cyclists can also usepopular appsMapMyRide,Strava and Garmin Connect to track their miles.A new feature this year will allow riders to schedule group rides with other local riders.  Participants can register and download the app at GreatCycleChallenge.com

ABOUT Great Cycle Challenge USA: Great Cycle Challenge USA encourages riders across the United States to challenge themselves and set their own personal riding goal throughout June to fight kids’ cancer. It doesn’t matter if the challenge is to ride 15 miles or 1,500 miles throughout the month, the event is all about setting personal goals, getting fit and raising funds to end childhood cancer. For more information, visit www.facebook.com/GreatCycleChallengeUSA

ABOUT Children’s Cancer Research Fund: Children’s Cancer Research Fund invests in groundbreaking research that is leading to better treatments and cures for children with cancer. CCRF also funds vital family support services and advocates for childhood cancer education and awareness. Since 1981, CCRF donors have helped fund research that has revolutionized the way childhood cancer is treated worldwide.

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